Maybelline Pulse Perfection Mascara Review

Emma Cossey — Mon, 17 May 2010 09:00:41 +0000

A little while ago I mentioned a couple of vibrating mascaras that proudly claimed to be the Next Big Thing in the world of cosmetics. Following in the footsteps of the vibrating cleansers (the Neutrogena Wave and the Clarisonic Skin Therapy System) and the vibrating hair straighteners (The Pink Vibe Straighteners), the vibrating mascaras promise to give you the kind of fluttery eyelashes that would gather a few dirty looks from Bambi.

My lifelong search for the perfect mascara has finally overcome my fear of placing any form of buzzing brush near my eyes, and Maybelline have kindly offered me their Pulse Perfection mascara to put to the test.

Maybelline claims to give the lashes extra length, body and curl with its vibrating brush, without applying half a dozen coats.

Here’s how I got on.

The Pulse Perfection looks like any other mascara, except there’s a tiny battery section at the wand end to power the vibrations. The battery is already included, so all you need to do is remove the safety tape and hold down the button to activate the ‘pulses’.

You apply the mascara in the same way as you normally would, holding down the button whilst weaving the brush through your lashes. I found holding the button down whilst applying it a little tricky, especially as I tend to roll the mascara when applying for a bit of extra volume. The mascara wand itself is a small, bendy brush.

The actual vibrations are pleasant enough, and rather bizarrely you can actually feel your lashes lifting a little at the roots. It’s an odd sensation but not uncomfortable. After a couple of coatings of the mascara I noticed that my lashes definitely looked longer and separated, giving a pretty fan effect. However, this is a similar look to how my lashes look if I wiggle the brush during the application.

Wins points for:

Good quality mascara formula (no smudging, no stinging for sensitive eyes)
Lifts the lashes

Loses points for:

Button activation is uncomfortable when you have to constantly hold it down.

The price is high for a mascara, coming in at around £14.67 from Boots.

Conclusion

Overall the results were good, but I’ve got static mascaras that give better results without the buzzing. I can however see the benefit of this product for shorter lashes as they give a wide-awake look.

Fancy giving it a try? You can also buy it on eBay for under a fiver.

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Vibrating makeup: Estee Lauder and Maybelline get buzzing

Emma Cossey — Thu, 01 Oct 2009 19:55:30 +0000

No, you haven’t stumbled into the naughty toys section of this site by mistake, this really is the Fashion and Beauty area.

It seems that the beauty world has discovered its latest gimmick to lure us all into buying their products. Vibrating beauty.

First up, Estee Lauder. They’ve introduced the TurboLash All Effects Motion Mascara (right) This award winning £28 mascara claims to improve volume, curl, length and separation with one coat as it buzzes through your lashes.

Which all sounds great, though I’d be a little nervous putting something vibrating so close to my eyes. Maybelline also offer a vibrating mascara, costing half the price, falling under the name of Pulse Perfection. I have to admit I’d be more tempted with the cheaper option. Plus you can choose to turn off the vibrations with the latter.

Neutrogena have been in the buzzing beauty market for a while now with the impressive sounding ‘Wave Power Cleanser‘. Sounds like a floor cleaner, looks like a foot exfoliator, and apparently the vibrations open up your pores to thoroughly clean your face. All you have to do is pop one of the disposable pads into the attachment, rinse it to activate the foam, and then power it up and cleanse away.

Probably not the most eco-friendly product due to the disposable pads, but it’s cheaper than I had assumed at £12.99.

So that’s makeup and skincare covered, but what about your hair? The Pink Vibe Hair Straightener is the kind of product a curly haired girl like me loves. I’m addicted to my GHDs, but these straighteners claim to eliminate any pulling or snagging with its vibrating action. The vibrating function means that you don’t have to clamp down on the hair so hard, and therefore avoid causing too much damage to your hair.

They’re £94 if you fancy something a bit different.

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Maybelline Pulse Perfection Mascara Review

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Vibrating makeup: Estee Lauder and Maybelline get buzzing

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